Variety executive editor to write book about “The Apprentice”

Ramin Setoodah

Ramin Setoodeh

Variety executive editor Ramin Setoodeh is writing a book about “The Apprentice,” the television show hosted by former President Donald Trump.

A Variety story states, “HarperCollins has signed a deal to publish the book about the reality TV series starring Donald Trump, which will feature exclusive interviews with everyone from producers who worked on the show to former contestants on ‘The Apprentice’ and its offshoot, ‘The Celebrity Apprentice.’

“When ‘The Apprentice’ launched in 2004, NBC’s primetime lineup was lagging in the ratings, and the network was desperate for a hit. The reality series from Mark Burnett featured a simple premise: a group of ordinary people would compete in business-oriented challenges, until one winner was crowned with a cash prize and a job working for the Trump Organization.

“‘The Apprentice’ became an overnight ratings success, reaching more than 20 million viewers an episode in its first season. And no one benefited from the show more than Trump, who was rebranded from a New York tabloid fixture into a towering national celebrity.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.