Alex Weprin of Capital New York writes that Bloomberg Businessweek editor Josh Tyrangiel, who in the past month has been assessing Bloomberg Television, is not impressed with its quality.
Weprin writes, “What does he think of the current programming of the network? It’s ‘shit,’ two people familiar with comments Tyrangiel has made tell Capital he has said.
“Bluntness aside, the reaction isn’t much of a surprise. Bloomberg TV was the second financial news channel to be born into cable, in 1994, after CNBC. It was conceived as an accessory to Bloomberg’s lucrative terminals, which transmit content built for its utility to a small but high-paying enterprise consumer base.
“Businessweek was a reliable if workaday weekly which Bloomberg bought and then hired Tyrangiel to turn into a stylish totem to be carried around by the broader global business elite and help burnish the Bloomberg brand.
“So when Tyrangiel was moved, albeit temporarily, from his post atop the magazine to recommend a new programming approach to the TV channel last month, it was only to be expected he’d want to tear it up.
“There are many reasons to. Bloomberg TV has remained, over nearly 20 years, unrated by Nielsen, a small player in the game.”
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