Yahoo! Finance was the No. 1 financial news web site in terms of site visits and average time spent on the web site, according to August numbers released by Nielsen/Net Ratings, while Forbes.com had the most visits among business publications, according to Douglas McIntyre‘s post on 24/7 Wall Street.
Among business publications, Forbes ranked first with 9.1 visits for the month. However, the average visitor spent just more than 5 minutes at the site.
The Wall Street Journal Online had 8.4 million visitors for the month, and the average reader spent 22 and a half minutes on the site.
Among wire service web sites, Reuters outranked Bloomberg. Reuters had 6.3 million visits and an average visit of 5 minutes, 25 seconds, while Bloomberg had 3.5 million visits and an average visit of 5 minutes, 26 seconds.
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