Top biz news sites see decline in readership

Almost all of the top news websites have seen double-digit declines in readership in the past year, and the business news websites are no exception, according to comScore data.

Business Insider reported 60.9 million unique visitors in June, down 12.3 percent from its 69.4 million unique visitors in May and down 31.2 percent from its 88.5 million unique visitors in June 2020, during the height of the pandemic.

CNBC.com, which claimed the top business news site in terms of unique visitors in March 2020 with 115 million, reported 55.8 million unique visitors in June, down 11.2 percent from the 62.9 million unique visitors in May and down 36.5 percent from the 87.9 million unique visitors it had in June 2020.

Meanwhile, The Wall Street Journal’s website reported 47.3 million unique visitors in June, up 0.3 percent from the 47.2 million unique visitors in May but off 19.9 percent from its 59.1 million unique visitors in June 2020.

And Forbes reported 44.6 million unique visitors in June, down 10.8 percent from the 50.8 million unique visitors it recorded in May and off 60.7 million from the 113.5 million unique visitors it had in June 2020.

Among the top news sites, only BuzzFeed saw an increase in unique visitors in June from the previous month and from the same month a year ago.