Categories: OLD Media Moves

Thoughtful, measured and fair

Multichannel News editor Mark Robichaux talked to CNBC president Mark Hoffman about how the network has handled its coverage of the Wall Street and the economy in the past week.

Here is an excerpt:

MCN: The recent market drop, government bailout and consumer reaction is an incredibly complex story. How would you rate CNBC’s job at explaining it?

Mark Hoffman: I think they’ve been thoughtful and they’ve been measured and they’ve been fair. You can’t call it anything but a crisis, and I think we have an exceptionally strong, knowledgeable team that has delivered on-air, behind the scenes and online.

MCN: There’s been a lot of focus recently on “talking heads� in the media. That’s led to speculation that some reports or reporters on CNBC can influence the markets or the fortunes of certain companies. Are you concerned that your talent may be too eager on certain stories?

MH: We’re mindful of our responsibility. In fact, we’re set up for balance and fairness. Three years ago, we interviewed 40 people a day or so domestically; now we’re over 120 people a day. And that’s all about a diversity of opinion and fostering thoughtful interchange on the air.

We do that every day. We’re always focused on the inherent conflict in business, and it is the airing of all sides of a particular issue that’s really at the heart and soul of what CNBC is about. You know this from your business experience: The most inherent conflict there is, the most fundamental conflict, lives in business, and that’s when one person wants to buy something and another person wants to sell it.

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

2 days ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

2 days ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

2 days ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

2 days ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

2 days ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

2 days ago