Arif Durrani of the British Web site Mad.co.UK writes Monday about the first advertising campaign for the newly merged Thomson Reuters. The ads will appear on CNBC.
Durrani writes, “The 30-second ad, created by creative agency Ogilvy, plays off the financial specialist’s new strapline ‘Knowledge to Act’, which replaces Reuter’s former mission statement ‘Know now’. Â
“The creative begins with the company’s new brand logo emerging in a shot of the New York skyline.
“The moving orange dots are said to signify the ‘intelligent information’ Thomson Reuters provides for its clients around the world.
“The ad will run across CNBC US and CNBC Europe from today and be accompanied by a 10-second animated logo.”
Read more here.
