Categories: OLD Media Moves

TheStreet.com wants to boost site traffic

Amanda Fung of Crain’s New York Business writes that business news and investing web site TheStreet.com needs to increase its site traffic to catch up with other online financial news sites.

Her story was partially based on an interview with Steven Elkes, the site’s new executive vice president of mergers and acquisitions.

Fung wrote, “The 11-year-old site, co-founded by rambunctious TV celebrity and stock picker Jim Cramer, has traditionally catered to professional, savvy investors. Today, most of its content is free to consumers, while some specialized offerings are subscription-based.

“The site trails behind a number of rivals, including well-known behemoths such as Yahoo Finance and Dow Jones & Co. TheStreet.com logged just 2.1 million unique visitors in February, compared with a whopping 11.9 million for Yahoo and 5.4 million for Dow Jones, according to Web research firm comScore Media Metrix. Mr. Elkes hopes to change that.

“He built the finance and legal operations from scratch at women-oriented site iVillage, where he worked for almost a decade. During his tenure, he steered iVillage through more than 10 acquisitions and an initial public offering. He eventually worked his way up the Silicon Alley darling’s ladder to become chief financial officer in 2004. When NBC bought iVillage last year, Mr. Elkes managed the integration of both companies and then moved on to join a small online marketing provider, Azoogle, where he established its legal, finance and human resources operations.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

1 day ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago