Categories: OLD Media Moves

TheStreet.com, "Nightly Business Report" strike deal

TheStreet.com and PBS’ “Nightly Business Report” announced Monday an agreement for the financial news site’s writers to appear on the TV show’s programming.

“Word on TheStreet” will feature interviews with TheStreet experts that explore strategies that are easy enough for more novice investors to follow but with insight that even the most sophisticated market watchers will appreciate. Topics will include ETFs, mutual funds, small cap stocks, goal-oriented investing, life stage and life style investing, as well as market strategy and analysis related to hot topics as they emerge.

“We are thrilled to have the opportunity to showcase our editorial talent on what is likely the most respected business show on TV,” said TheStreet CEO Daryl Otte in a statement. “Partnerships like this one affirm the highly-differentiated strengths of TheSteet’s editorial and will increasingly be part of our strategy to bring new traffic to our free site and subscribers to our paid services products.”

The interviews are hosted by “Nightly Business Report” anchor Tom Hudson. Word on TheStreet will run each Tuesday along with a package of related content on TheStreet.com

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.