TheStreet.com and PBS’ “Nightly Business Report” announced Monday an agreement for the financial news site’s writers to appear on the TV show’s programming.
“Word on TheStreet” will feature interviews with TheStreet experts that explore strategies that are easy enough for more novice investors to follow but with insight that even the most sophisticated market watchers will appreciate. Topics will include ETFs, mutual funds, small cap stocks, goal-oriented investing, life stage and life style investing, as well as market strategy and analysis related to hot topics as they emerge.
“We are thrilled to have the opportunity to showcase our editorial talent on what is likely the most respected business show on TV,” said TheStreet CEO Daryl Otte in a statement. “Partnerships like this one affirm the highly-differentiated strengths of TheSteet’s editorial and will increasingly be part of our strategy to bring new traffic to our free site and subscribers to our paid services products.”
The interviews are hosted by “Nightly Business Report” anchor Tom Hudson. Word on TheStreet will run each Tuesday along with a package of related content on TheStreet.com
Read more here.