Media Moves

TheStreet CEO: We published more articles with fewer staff

May 14, 2019

Posted by Chris Roush

TheStreet.com chief executive officer Eric Lundberg made the following comments during its first-quarter earnings conference call on Tuesday:

We continue to work to maximize the efficiency of the newsroom. In fact, we have published the same number of stories in the stub period compared to the same period last year and up substantially from Q4 2018 but with fewer people. And we are in constant communication across all business lines so that we are all working together. After the B2B sale, we have physically moved our personnel closer together. So editorial is next to SEO, which is next to acquisition, which is next to marketing etcetera. And we now have a space that promotes better communication and more collaboration and the results are apparent. People are talking to one another more frequently, people are excited and they will only benefit the business going forward. There will be missteps along the way, but we are learning together. We are able to recognize our deficiencies, create accountability and improve performance quickly and constructively.

I want to follow-up with a few recent highlights which illustrate what you can expect from us going forward. Last call I told you how excited we were about education and our goal to provide everyone both novice and experienced investors with the tools and knowledge to feel confident about their financial future. While I am happy to report that on April 3, we launched a partnership with Junction Education, a very well respected education platform to create TheStreet courses. We have initially launched two online courses, the first one, Personal Finance Essentials with Bob Powell and the second one, Fundamentals of Investing with Jim Cramer. And so far the response has exceeded our expectations bettering our first month projections by 2x. It’s only 1 month of results, but encouraging nonetheless. Education is a natural opportunity for us as TheStreet is a destination for investing in financial education. It also helps extend our reach to millennials, while offering a new revenue stream in this rapidly growing market.

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.