OLD Media Moves

There's always the Web site

August 8, 2008

Jon Fine of BusinessWeek writes that Wall Street Journal subscribers in remote parts of Wyoming and South Dakota are no longer getting their Wall Street Journal newspaper delivered to their homes on the day it’s published.

Wall Street JournalFine writes, “A Dow Jones spokesman emailed the following statement:

“‘In some areas, we use third parties and local papers for delivery and some printing. We regularly make small adjustments to our delivery footprint as they adjust their printing and delivery schedules. In this case there were a small number of subscribers who went from same-day USPS delivery to second day because of a shift in production schedules.’

“This round of delivery changes, the spokesman said affect subscribers in portions of South Dakota and Wyoming. According to Audit Bureau of Circulations, the total number of Journal subscribers from those states for the six months ending March 31, 2007 (this is the most recent data available) was 3,221. The total number of subscribers to the print Journal during that time was 1.7 million.

“So, yes, this is hardly a move that’s going to cause Journal circulation to tank. But it is a signal that more-remote subscribers to the big national papers—the Journal, the New York Times, and USA Today—are closer than they may realize to no longer getting their daily paper on the day it’s published.”

Read more here.

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