The woman behind Bloomberg Media’s product development

Julia Beizer

Sara Jerde of Adweek examines the work of Bloomberg Media chief product officer Julia Beizer.

Jerde writes, “Beizer has a number of projects going on at any given time, from the licensing and subscription business to apps and OTT offerings. She also oversees new ventures as they come online, including Bloomberg’s TicToc, a news network for Twitter, which garners over 2 million average daily views with more than 352,000 followers. ‘That’s life in product management. It’s all about problems to solve,’ Beizer said. ‘One day of the week, I can be doing really intense creative design work; another day, I can be thinking about going to market. … Getting to float around keeps me on my toes and keeps me excited.

“Beizer said she’s also excited about the constant experimentation and exploration in new methods of storytelling at Bloomberg. The next generation of consumers, Beizer said, want news ‘natively in platforms they hang out in, and we want to be there.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.