Hamilton Nolan of Gawker has an excellent analysis of the current state of business media, which is covering its most important story at a time when its ad market is drying up.
“That said, the business side of business media should be booming, right? Audiences are up! Everyone is addicted to CNBC! The Wall Street Journal has been unmissable for a solid month! And it’s fair to assume that readership and viewership is up across the board for business outlets, to varying degrees. Fear makes people extremely interested in information.
“Here’s the quandary: The biggest story for business media always comes along at the same time as the worst ad market. By definition, unfortunately! Market crashes are great from a reporter’s standpoint. From an ad salesman’s standpoint, they’re horrible. So a site like The Big Money, which would seem to have had the good fortune to launch on the wings of a massive story, is actually getting choked by the very same conditions it’s reporting on.”
Read more here.
STAT News assignment editor Sarah Todd is taking on a new role reporting on the commercial determinants…
The Logic deputy managing editor Charlie Gillis sent out the following on Tuesday: Donald Trump’s return…
NBC News is adding two new correspondents. Camila Bernal will join in Los Angeles as…
Reuters is seeking an accomplished, tenacious and deeply experienced reporter to produce ambitious investigations, illuminating explanatory…
Stephen Grey, a special correspondent on the global enterprise team for Reuters in London, is…
Alec Davis, the editor in chief of Pitchbook News, is stepping down after five years…
View Comments
Is there any way for business media companies to hold strong now and make it up later -- does the great reporting they're doing engender fierce reader loyalty, which will pay off in the long-run when ad dollars start coming back? And maybe there are new advertisers out there who will start spending -- bankruptcy law firms, reorg specialists, alt. energy, health care.