OLD Media Moves

The top 30 financial journalists that PR pros should know

July 15, 2021

Posted by Chris Roush

Michael Kaminer of Insider collected the names of the top 30 business journalists that PR pros should know.

He writes, “While some companies use platforms like Twitter to deliver news directly to consumers, journalism still sets the agenda for investors and markets.

“But keeping track of journalists and what they report on can be challenging for investors, financial public-relations pros, and other stakeholders, given how quickly coverage areas change.

“Insider identified 30 of today’s most influential business journalists through our reporting and talking to financial PR pros.

“They come from established news organizations like Forbes, Bloomberg, and The New York Times as well as startups like Axios and Substack. They’re known for their deal scoops, access to key players, and shaping of the stories of business coverage today.

“This list by no means includes every top business journalist out there. We stayed away from journalists who are predominantly editors or commentators, and we didn’t include Insider’s own business stars like Dakin Campbell, Meghan Morris, and Vicky Ge Huang.”

Read more here.

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