The strategy of purpose for Inc.’s new editor
Caysey Welton of Folio interviewed new Inc. magazine editor Scott Omelianuk, who discussed the core elements behind his editorial strategy and mission.
Here is an excerpt:
Folio: As you look ahead to a post-crisis moment, what’s your plan to move the brand forward, and where do you see a lot of opportunity?
Omelianuk: We have plans for more significant activity around communities of small business owners and entrepreneurs and putting people together who benefit from conversations together. We have some curriculums we’re working on.
I have a background in television and I think there are a couple of opportunities there—whatever television means these days. Whether it’s linear or OTT, I think there’s opportunity there.
I think there’s opportunity in helping small business owners get the technical resources they need to succeed. It’s easy for a large enterprise to understand AI and all the different SaaS applications, but it’s much harder for the smaller operations. So how do we equip them in a way that doesn’t leave them at a disadvantage?
I definitely think there’s a need for replicating the town hall for the Hispanic entrepreneurial community. There’s a need for our outreach to minority business owners, if for no other reason, the fact that they are capitalized at about half of what white businesses owners are, meaning credit is harder to get, so it’s harder to build generational wealth. There is a significant drag on the broader economy by not giving minority business owners the same tools, whether they are financial instruments or otherwise, that we give white-owned businesses. We are leaving lots of wealth and standards of living on the table that doesn’t have to be left there. So I think there’s a part of Inc. that needs to address that. All of that comes back to the whole reason Inc. exists. And that’s to support the small business community, which is the engine of our economy.
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