Categories: OLD Media Moves

The secret to the Economist’s success

John Micklethwait, editor-in-chief of The Economist, spoke on NPR’s “The Diane Rehm Show”, along with Stephen Shepard, dean of the City University of New York Graduate School of Journalism and former senior editor at Newsweek and BusinessWeek.

Here are some highlights from the interview:

– The conventional thinking seems to be that in the age of the 24-hour news cycle, who needs a weekly news magazine? But why is Time successful and not Newsweek? What makes one magazine successful compared to another? “It’s that vague concept called editorial quality, by which I mean original stories that are not available elsewhere,” Shepard said. Publications that produce valuable content that readers are willing to pay for use the news for a forward-looking story that incorporates analytical thinking and is relevant not necessarily to what happened yesterday but to what the impact of yesterday’s news is.

– What’s the secret to The Economist‘s success? Micklethwait suggested that while editorial quality is important, it’s always subjective based on the individual reader’s preferences. Globalization and the rise of the mass intelligence, however, are two key macro-level factors that have made The Economist more relevant now than ever. “There’s a much bigger group of people at the top who want to get ideas as part of their diet.”

To listen to the complete interview, please click here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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