The pursuit of scoops

Marketwatch.com media columnist Jon Friedman profiles New York Post media reporter Keith Kelly, who is known for breaking stories on the media beat.

Friedman writes, “The pursuit of scoops are his bread and butter. But he also delivers the news in a colorful way, making readers pay more attention to what he is writing.

“On Sept. 11, 2009, Kelly wrote that Bloomberg L.P. had emerged as the front runner to acquire BusinessWeek from McGraw-Hill. Bloomberg, in fact, did scoop up BW.

“‘I was lamenting I don’t have anything strong for the column. I get back from lunch and there’s an unassailable tip that Bloomberg is now in the hunt You know pretty much that once he was in the hunt, he was gonna get it.’

“Then, in 2008, for instance, Kelly reported that ‘Time Inc. today becomes not a publisher of magazines but of pink slips instead,’ when he dished that the magazine was expected to cut more than 250 jobs from its payroll.”

Read more here.