Ferro writes, “I never came close to hitting my goals, despite the fact that I became something of a hot take machine, churning out opinions day after day. Some of them took off and got what was seen as an adequate amount of traffic. Some didn’t. A lot of them I’m actually quite proud of, probably only because I took some time to think through them. That was good for individual pieces, but bad for my job.
“As Tanzina says in her tweetstorm, it takes quite a bit of thought to come up with a coherent opinion. I don’t have five opinions per day. I have maybe one. So I’d try to hit my post goal with other kinds of stories. An economic data point here and there. A reblog of an interesting article from someone else. Nothing quite got enough traffic.
“The pro-labor rights econ nerd in me has at times been really angry with BI for how much content they try to squeeze out of writers. But the truth is I knew what I was getting into when I joined. I left a pretty cushy job at Reuters for Business Insider because both there and at a previous job I’d gotten the critique that I didn’t produce copy fast enough. At Reuters, looking back, that criticism was nine months into my career as a financial journalist. I wasn’t fast enough because I was still learning my beat, and I was taking the time to make sure what I was writing was correct. But I took it to heart, and I got a job at BI because I knew that people were required to churn out a ton of copy every day. I wanted to learn how to be Joe Weisenthal.”
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