Categories: OLD Media Moves

The new newsroom at Forbes

Lewis Dvorkin, the chief product officer at Forbes, writes Sunday about the “new” newsroom operating at the business magazine.

Dvorkin writes, “So, what exactly is The New Newsroom? Well, it all started a few years ago with a diagram first scrawled across a white board (you can see it here, in my initial post on our Newsroom plans). It soon became part of a presentation explaining what we were up to at True/Slant, the digital news startup I founded that was purchased by FORBES a year ago. We knew we were onto something when we saw how our investors reacted to it. Tim Forbes, a board member, removed the page from the deck, folded it, then slid it into the inside pocket of his suit jacket. Jonathan Miller, the former CEO of AOL who had been a board member before going to work for Rupert Murdoch, nodded with knowing approval when we discussed it over lunch. He made me promise to send it to him.

“At its core, The New Newsroom we’re building at FORBES is made up of four different teams (in red) working together to harness real-time data, effectively the ‘News Signals’ that are absolutely vital to running any digital news business today. The data forms a powerful feedback loop that informs departments in every corner of our company — and the new breed of entrepreneurial journalist that is key to powering our content engine. The New Newsroom is about collaboration — between editorial, product, design, production — and, yes, the advertising sales and marketing departments, too.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

View Comments

  • Forbes is replacing its paid workforce with free and low-paid vanity bloggers. That's not so bad itself, but seeing D'Vorkin spin it like this is pretty disgusting.

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