Media Moves

The new newsroom at Forbes

June 12, 2011

Posted by Chris Roush

Lewis Dvorkin, the chief product officer at Forbes, writes Sunday about the “new” newsroom operating at the business magazine.

Dvorkin writes, “So, what exactly is The New Newsroom? Well, it all started a few years ago with a diagram first scrawled across a white board (you can see it here, in my initial post on our Newsroom plans). It soon became part of a presentation explaining what we were up to at True/Slant, the digital news startup I founded that was purchased by FORBES a year ago. We knew we were onto something when we saw how our investors reacted to it. Tim Forbes, a board member, removed the page from the deck, folded it, then slid it into the inside pocket of his suit jacket. Jonathan Miller, the former CEO of AOL who had been a board member before going to work for Rupert Murdoch, nodded with knowing approval when we discussed it over lunch. He made me promise to send it to him.

“At its core, The New Newsroom we’re building at FORBES is made up of four different teams (in red) working together to harness real-time data, effectively the ‘News Signals’ that are absolutely vital to running any digital news business today. The data forms a powerful feedback loop that informs departments in every corner of our company — and the new breed of entrepreneurial journalist that is key to powering our content engine. The New Newsroom is about collaboration — between editorial, product, design, production — and, yes, the advertising sales and marketing departments, too.”

Read more here.

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