The new Bloomberg BusinessWeek

The first issue of BusinessWeek under Bloomberg ownership is now out, and the cover doesn’t look much different — except for the small “Bloomberg” name on the cover above the U and S in BusinessWeek:

The cover story was written by longtime BusinessWeek staffer Stanley Reed. However, a sidebar to Reed’s Dubai piece was written by Bloomberg staff writers Jonathan Keehner and Serena Saitto. (A Bloomberg staffer notes that the Keehner and Saitto story includes the word “but,” which has been banned by editors there for its copy.)

Most of the other content in the issue appears to be written by BusinessWeek staffers such as Steve Baker, Peter Coy, Jay Greene and Burt Helm.

Baker and Greene are among the staffers who were not retained by Bloomberg.

Meanwhile, the biggest noticeable change is that Bloomberg wire copy is beginning to appear in great quantities on the BusinessWeek site.

Bloomberg bylines found on the BusinessWeek site Thursday include Federal Reserve reporter Steve Matthews, U.S. conglomerates reporter Rachel Layne and Bloomberg reporter Tim Mullaney, who ironically used to work at BusinessWeek.