TALKING BIZ NEWS EXCLUSIVE
Each of the 40 American City Business Journals papers showed up Friday morning at subscribers offices and homes with a special four-page wrap that trumpets the weekly business newspaper chain’s growth during a time of industry struggles.
The wraps contain testimonials from local business men and women in each market about how the business paper has helped them, and it launches a marketing compaign for the papers using the slogan, “Who do you want to meet today?”
“Our circulation has been growing for several years in a row,” says Whit Shaw, the CEO of the Charlotte-based company. “We’re probably the only print newspaper company in the country that can say that. So our challenge is to ensure that people do not transfer the problems that other print publishers are having to their presumptions about our own operations.”
A Q&A with Shaw is included in each of the wraps, as is a story about the events that the ACBJ papers hold for their subscribers in each market.
The four-page wraps obtained by Talking Biz News from some of the ACBJ markets also focus on their journalism, noting the awards the papers have won and the stories they have broken.
Here are some highlights:
The Yale Program on Stakeholder Innovation and Management announced the appointment of Alan Murray, departing chief…
The Advocate is looking for a savvy reporter to cover the Baton Rouge business scene…
MLex, a LexisNexis company, is an independent news organization for breaking news and forward-looking analysis…
The Austin Business Journal seeks a staff writer to cover economic development in one of…
A Russian court on Saturday placed Sergei Mingazov, a journalist for the Russian edition of…
Justin Nielsen of Investor's Business Daily writes about the newspaper's 40th anniversary. Nielsen writes, "When the…