Tracy writes, “The Markup also has a collaboration in the works with The Times.
“‘There’s no money changing hands with those partnerships,’ Ms. Syed said. ‘It’s in order to build credibility and audience.’
“To promote the debut, The Markup is running ads in the New York City subway and commissioned a mural in the Mission neighborhood of San Francisco.
“‘I don’t want to just publish this for people who are on Twitter who care already about tech coverage,’ Ms. Syed said. ‘I want a broader conversation about what tech means in your life. To me the best way to do that is to enter physical space.’
“Once it is up and running, the site will not be a must-visit for readers interested in the latest gadgets.
“‘Nobody needs another tech news site,’ Ms. Angwin said. ‘We do need another tech investigative site. Tech is the way power manifests itself these days.'”
Read more here.
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