Categories: OLD Media Moves

The Journal expands its horizons

Sean Callahan of BtoB magazine writes Monday about the one-year anniversary of Rupert Murdoch‘s ownership of The Wall Street Journal.

Callahan writes, “After a year, it appears the changes that have been made haven’t altered the perception of b-to-b advertisers that have long coveted the Journal’s business- oriented audience.

“‘I don’t think there’s any reason to doubt the strength of the audience,’ said Michael Paradiso, VP-global media director of CA.

“‘Their audience is growing,’ Riby noted, ‘and for a paid subscription newspaper in these conditions, that’s pretty amazing.’

“Rick Edmonds, media business analyst for the Poynter Institute, said, ‘I don’t think it’s a radically different paper.'”

Read more here.

Recent Posts

Dynamo hires former Business Insider executive editor Harrington

Former Business Insider executive editor Rebecca Harrington has been hired by Dynamo to be its…

1 day ago

Bloomberg TV hires Kerubo as desk producer

Bloomberg Television has hired Brenda Kerubo as a desk producer in London. She will be covering Europe's…

1 day ago

Jittery CNBC staff reassured by new boss

In a meeting at CNBC headquarters Thursday afternoon, incoming boss Mark Lazarus presented a bullish…

1 day ago

Making business news accessible to a wider audience

Ritika Gupta, the BBC's North American business correspondent, was interviewed by Global Woman magazine about…

1 day ago

Rest of World hires Lo as China reporter

Rest of World has hired Kinling Lo as a China reporter. Lo was previously a…

1 day ago

Bloomberg rises to No. 7 biz news website

Bloomberg News saw strong unique visitor growth to its website in October, passing Fox Business…

1 day ago