The Journal expands its horizons

Sean Callahan of BtoB magazine writes Monday about the one-year anniversary of Rupert Murdoch‘s ownership of The Wall Street Journal.

Callahan writes, “After a year, it appears the changes that have been made haven’t altered the perception of b-to-b advertisers that have long coveted the Journal’s business- oriented audience.

“‘I don’t think there’s any reason to doubt the strength of the audience,’ said Michael Paradiso, VP-global media director of CA.

“‘Their audience is growing,’ Riby noted, ‘and for a paid subscription newspaper in these conditions, that’s pretty amazing.’

“Rick Edmonds, media business analyst for the Poynter Institute, said, ‘I don’t think it’s a radically different paper.'”

Read more here.