Categories: OLD Media Moves

The Information starts cheaper subscription rate for young professionals

Tech news site The Information has added a $199-per-year subscription rate for readers under 30, which is half of its normal rate, reports Lucia Moses of Digiday.

Moses writes, “The $399-a-year technology news upstart says it continues to see growth in subscriptions and is branching out with new subscription tiers to complement the main $399 plan. Starting Dec. 4, it’s adding a $199 plan for people age 30 and under (‘The Information Young Professional Plan’) and a $749-a-year plan (‘All-Access Plan’).

“The Young Professional Plan gives people access to events and a Facebook group only for people 30 and under. The rate is good for five years. Subscribers to the All-Access Plan get guaranteed access to all The Information’s events and can bring a guest. They’ll also get a hardcover book with The Information’s biggest stories of the year and original commentary by its reporters.

Jessica Lessin, CEO and founder of The Information, said the new, lower-cost subscription tier was designed to serve people who are early in their careers and haven’t reached their earning potential and are looking for events where they can meet people from outside their own companies.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

CNBC taps Sullivan as “Power Lunch” co-anchor

CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…

1 day ago

Business Insider hires Brooks as standards editor

Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…

1 day ago

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

2 days ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

3 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

4 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

4 days ago