OLD Media Moves

The Information starts cheaper subscription rate for young professionals

December 4, 2017

Posted by Chris Roush

The InformationTech news site The Information has added a $199-per-year subscription rate for readers under 30, which is half of its normal rate, reports Lucia Moses of Digiday.

Moses writes, “The $399-a-year technology news upstart says it continues to see growth in subscriptions and is branching out with new subscription tiers to complement the main $399 plan. Starting Dec. 4, it’s adding a $199 plan for people age 30 and under (‘The Information Young Professional Plan’) and a $749-a-year plan (‘All-Access Plan’).

“The Young Professional Plan gives people access to events and a Facebook group only for people 30 and under. The rate is good for five years. Subscribers to the All-Access Plan get guaranteed access to all The Information’s events and can bring a guest. They’ll also get a hardcover book with The Information’s biggest stories of the year and original commentary by its reporters.

Jessica Lessin, CEO and founder of The Information, said the new, lower-cost subscription tier was designed to serve people who are early in their careers and haven’t reached their earning potential and are looking for events where they can meet people from outside their own companies.”

Read more here.

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