Categories: OLD Media Moves

The future of business news

Steve Krakauer of TVNewser takes a look behind the scenes of the new Fox Business Network show on the Internet, FoxBusiness.com Live.

Krakauer writes, “Jenna Lee and Connell McShane anchor the hour-long Web show, which places a major emphasis on viewer interaction. Lee and McShane, also the co-anchors of ‘Fox Business Morning,’ use Twitter, Facebook, email and (soon) Skype to communicate with those watching on the Web. ‘This is about interaction,’ FBN director of business news, Ray Hennessey, told us yesterday. ‘The whole purpose is to engage the audience.’

“Hennessey and FBN’s SVP of operations Brian Jones watched the action yesterday when we visited the set from the control room. So far, they’re happy with the experiment. ‘We’re testing destination viewing on the Web,’ said Hennessey.

“Back on the set, guest John Rutledge (@johnrutledge) liked the idea. ‘This is what TV has to become,’ he said. As for the rest of the Twitter’s, you can follow @FBNLive and @ConnellMcShane (but not @JennaLee yet).”