The advantages of Kiplinger's

Janet Bodnar, the new editor at Kiplinger’s Personal Finance, writes in the latest issue about how it’s able to stand apart from other business glossies.

Bodnar writes, “While other magazines have been rife with layoffs and buyouts, our editorial staff hasn’t suffered the same fate. Furthermore, we have behind us the Kiplinger brand — noted for dispensing trustworthy financial advice that you can act on — and the Kiplinger name on the masthead.

“We’re also a throwback, a family-owned company in a world of conglomerates. That no one on our editorial staff has lost a job is a credit to the family that runs our company: Austin Kiplinger, who at an active and charming age 90 still serves as chairman; editor in chief Knight Kiplinger, himself an economic journalist who writes a regular column for this magazine; and Knight’s late brother, Todd, who passed away last year after enriching the company (and his co-workers) with his own irrepressible personality.

“Now the family’s loyalty to their colleagues gives us a huge advantage over our competitors: We have the most experienced, most knowledgeable staff of personal-finance journalists offering advice at the very time when you, our audience, need help the most.”

Read more here.