OLD Media Moves

The FT is starting a podcast on work

The Financial Times has launched “Working It,” a weekly podcast about the future of work, hosted by Isabel Berwick, the FT’s work and career editor.

Episodes will appear on Wednesdays.

“Working It” covers the big ideas and emerging trends shaping the workplace , from the gig economy and side hustles to corporate wellness and hybrid working. It features analysis and water-cooler chat with FT journalists, innovators and industry leaders to help listeners make sense of the new world of work as we emerge from the pandemic.

The FT developed “Working It” in response to rapid growth in its U.S. audio audience coupled with reader concerns about the future of work. Renée Kaplan, the FT’s head of digital editorial development, said, “We found a sweet spot with ‘Working It.’ We matched the content our audience is interested in with the format they want more of.”

The FT has achieved 137% growth in U.S. listeners since February 2020, compared to a 36% increase worldwide in the same period.

Peter Spiegel, the FT’s US managing editor, said, “Audio is an important part of the FT’s expansion plans in the US. Our American audio audience has grown nearly four times as much as our global audience so we’re ramping up our podcast efforts to meet the demand.”

In addition, the 2021 FT Reader Survey highlights ongoing concerns about uncertainties in the workplace post-pandemic.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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