OLD Media Moves

The FT is starting a podcast on work

November 18, 2021

Posted by Chris Roush

The Financial Times has launched “Working It,” a weekly podcast about the future of work, hosted by Isabel Berwick, the FT’s work and career editor.

Episodes will appear on Wednesdays.

“Working It” covers the big ideas and emerging trends shaping the workplace , from the gig economy and side hustles to corporate wellness and hybrid working. It features analysis and water-cooler chat with FT journalists, innovators and industry leaders to help listeners make sense of the new world of work as we emerge from the pandemic.

The FT developed “Working It” in response to rapid growth in its U.S. audio audience coupled with reader concerns about the future of work. Renée Kaplan, the FT’s head of digital editorial development, said, “We found a sweet spot with ‘Working It.’ We matched the content our audience is interested in with the format they want more of.”

The FT has achieved 137% growth in U.S. listeners since February 2020, compared to a 36% increase worldwide in the same period.

Peter Spiegel, the FT’s US managing editor, said, “Audio is an important part of the FT’s expansion plans in the US. Our American audio audience has grown nearly four times as much as our global audience so we’re ramping up our podcast efforts to meet the demand.”

In addition, the 2021 FT Reader Survey highlights ongoing concerns about uncertainties in the workplace post-pandemic.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.