Categories: OLD Media Moves

The end of credible business journalism in society's eyes

Dennis Berman of The Wall Street Journal writes on the Deal Journal blog about the latest in cell phone ring tones — “Mad Money” host Jim Cramer‘s favorite sayings.

Berman wrote, “So how do the new Cramer ring tones sound? Herewith a review of each, sold for $1.99. Click here to get your own preview.

“Mad Money ‘Theme Song’: Dick Dale meets Queensryche. A bit over-produced, and hard to distinguish as the ‘Mad Money’ theme given its generic sensibility. Would you be proud to have this ring at your next business meeting? If, perhaps, you’re 17 years old.

“‘Boo-Yah’:Cramer’s signature line, an invocation that few seem to recall actually is supposed to describe the sound of a sawed-off shot gun, as used by gang members. He goes on to exhort the callee, saying ‘Pick up the phone. You can’t afford to miss this call.’ Would seem impossible to bear for more than three calls.

“‘Cramer’s Favorite Sounds’: This tone begins by reminding the callee that ‘Hey, I’m Cramer,’ (with choral ‘Hallelujah’ addition) which seems to create a bewildering identity issue for the callee. You’re Cramer? But you’re my phone. Why are you talking to me?”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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