Categories: OLD Media Moves

The Economist looks at virtual reality, mobile video

The Economist is looking to bolster its online content with virtual reality and mobile video, reports Marty Swant of Adweek.

Swant writes, “In an interview after the presentation, Economist Films president Nicholas Minter-Green said NewFronts give The Economist a chance to expand its own brand by illustrating how its coverage goes beyond politics and economics into cultural offerings, sports and social issues.

“‘We were NewFronts virgins up until today, so we’re pleased to have got one under our belt and to share the exciting stuff that’s coming up,’ Minter-Green said. ‘I think what we’ve shown is that we’re producing high-quality work that is challenging the preconception of what The Economist is.’

“The Economist has already won a number of awards for its editorial and branded content. Last year, it won an award during the Cannes Lions International Festival of Creativity, and last week it won two British Media Awards: one for its Economist Espresso app and another for Economist Films.

“One of the most notable Economist Films additions for its second year is the virtual reality documentaries it will produce at the unit’s media lab in New York. Producers already have begun experimenting with the emerging platform that has been a key component of many NewFronts presentations.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

9 hours ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

2 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

2 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

2 days ago

Deputy tech editor Haselton departs CNBC for The Verge

CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…

3 days ago

“Power Lunch” co-anchor Tyler Mathisen is leaving CNBC

Note from CNBC Business News senior vice president Dan Colarusso: After more than 27 years…

3 days ago