Guaglione reports, “The last time The Economist launched a U.S.-targeted digital ad campaign was during the midterm elections in 2018. The Economist hopes to pique the interest of new readers, including younger, female audiences, with this campaign.
“‘Word Play’ departs from the publication’s traditional white and red creative, using a blue color palette.
“‘Tapping into the collective frustration with mass media and acknowledging the emotionally charged presidential election, ‘Word Play’ will promote The Economist’s U.S. 2020 elections coverage, raise awareness of The Economist among U.S. audiences and present the brand as a refreshingly fair-minded, rigorous and data-driven alternative source of journalism,’ according to a statement from the company.”
Read more here.
The Indianapolis Business Journal is looking for our next news editor, a role that focuses…
Axios has chosen Ben Berkowitz to be its next managing editor of business and markets.…
Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm thrilled…
Rest of World editor in chief Anup Kaphle sent out the following on Monday: We are excited…
The Financial Times has hired Veena Venugopal as its India newsletter editor. She has been working at…
Benjamin Parkin has been named Middle East and Africa news editor at the Financial Times, based…
View Comments