The difference between Pink and Working Mother

Ed Rust writes on the BlogCritics web site about the difference between two magazines — Pink and Working Mother — aimed at working women.

Rust wrote, “The more buttoned-down of the pair is Pink, a nicely designed and edited business bimonthly (seven issues a year) with oversize pages. You can tell a publication is for women when the letters section is titled ‘Femail.’ The magazine, now in its second year, is published in Atlanta, Georgia.

“Pink is clearly for an executive audience, for women who are making high incomes or hope to get there soon. What high-finance story ideas do the editors come up for such a readership?

“You’ll find advice in the February/March issue of Pink that could be in any magazine for business managers and entrepreneurs: how to keep your employees from idle surfing on the Internet, ways to get your product or service talked about on television, ideas for diversifying your portfolio. But what other business publication has a profile of Gloria Steinem, an article extolling the virtues of meditation for busy executives, or a look at how women are advancing (slowly) to positions of prominence in a number of American churches?”

As for Working Mother, Rust wrote, “Working Mother is a magazine with a decidedly different orientation: it describes itself as ‘the only magazine for balance seekers.’ Achieving that delicate balance of family and working life is the theme of this New York-based magazine, which gets a lot of press for its lists of the best companies to work for if you’re a mother. Working Mother is published nine times a year.

“A read of the February/March issue shows that Working Mother is more along the lines of a traditional women’s and parenting magazine, with the difference that its articles assume the reader is a bit more tired and harried, and perhaps guilt-ridden for unavoidable neglect of children and hubby. She’s also assumed to have substantially more disposable income.”

Read more here.