According to Media Life’s Samantha Melamed, new business glossy Conde Nast Portfolio will need to have journalism that will distinguish itself from others in the group.
“Portfolio faces a similar challenge with advertisers: wooing away ad pages at a time when more and more business advertisers are trimming print budgets for online. In first quarter 2006, ad pages were down 3.5 percent year to year for business titles and 3.1 percent for personal finance titles. Conde Nast will target business advertisers and consumer advertisers of the sort that now fill the pages of its other titles.
“Next spring, the magazine’s site, cnportfolio.com, will also join the existing business titles’ squabble for online market share—where the category’s top magazines have seen strongest growth recently—with interactive features and online-only content.”
Read more here.
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