Categories: OLD Media Moves

The Bloomberg column proliferation

Bloomberg News is known for its daily coverage of business news. But it’s been expanding its reach into daily columns about business and financial news topics as well.

There are now daily columns for auto, bankruptcy, tech, commodities, mergers and acquisitions, corporate finance, freight, options and the credit of virtually every major country in the world, including Israel.

The proliferation of the columns worries some staffers at Bloomberg, who fear that the columns are taking the news service away from its bread and butter, which is daily news coverage.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.