TechCrunch unveils redesign

Mark Hendrickson of TechCrunch writes Wednesday about the technology news Web site’s redesign.

Hendrickson writes, “So the first step entailed switching over to an ‘excerpt’ format with which readers could get a taste of our posts on the homepage before diving in to read them in full. By cutting down on the amount of content on the homepage, we’ve reduced load times and made it easier to skim our headlines for the news and editorial you care about most.

“We’ve also taken a minimalist approach to design that uses lots of whitespace and gives priority to our main content with a wider post width and a larger font size (no more squinting on that high resolution monitor).

“As far as particular features go, a new ‘featured posts’ box sits adjacent to the second post on the homepage and in the sidebar of every single post page. It’s intended to highlight some of the content you might otherwise overlook, with a tab for the most recent posts and another for those that garnered the most comments in the past few days. We’ve also started to measure the traffic to our individual posts more closely and will add a tab with the most popular posts as well.”

Read more here.