Alexia Tsotsis and Eric Eldon of the TechCrunch news site report that parent company AOL is not going to sell it.
“So what actually happened? Well according to our sources including Tim Armstrong himself officially, he and a gaggle of Aol folks decided it might be smart to turn TC, Engadget and some other tech properties (including some yet to be acquired) into a separate company/entity, valued at $200 million.
“Because we’re in the middle of these exceptionally exuberant times, they set off to raise money from notable Valley VCs like Andreesen Horowitz and some other prominent angels, $40 million to be exact for a 20% share of whatever this ur-tech blog conglomerate would be. Aol would retain an 80% share according to what I’ve heard about the plan.
“Eventually, as Armstrong alludes to in this Ad Age article, the plan was scrapped, and Aol decided it might be a better idea if it retained 100% ownership of its tech vertical as it views TechCrunch and Engadget as the ‘crown jewels’ of its media properties.”
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