OLD Media Moves

Tech site The Information to add new products

October 23, 2016

Posted by Chris Roush

Jessica Lessin
Jessica Lessin

Technology site The Information plans to launch two new products — one for students and one for professional investors — in the next year.

The student subscription will be offered at a 50 percent discount to its regular $399 subscription rate, said Jessica Lessin, the founder and editor in chief of the tech news site.

The professional investor service will have a price of $10,000 and will be available on an invite-only basis, added Lessin, who was speaking Friday at the site’s annual Subscriber Summit.

Lessin also disclosed that the site is profitable and has doubled its editorial staff in the past year. It is now the third-largest reporting team, behind Bloomberg and The Wall Street Journal, covering tech news in Silicon Valley.

“By this time next year we want to have the largest tech reporting team here,” said Lessin. According to its online masthead, The Information currently has an editorial staff of 14.

Lessin also said that The Information spends 60 percent of its budget on editorial, and that its subscribers have also doubled in the past year.

The site now has subscribers in 84 countries, up from 49 countries in 2014.

Watch Lessin’s comments here.

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