Categories: OLD Media Moves

Tech new site Verge to sun Super Bowl ad — for $700

Technology news site The Verge plans to run ad during the Super Bowl — but it will air only on Helena, Montana and cost just $700.

The New York Times reports, “The 30-second advertisement was posted online Tuesday. The Verge initially described the advertisement as a regional buy without specifying its tiny scale.

“Ads for the Super Bowl, which annually draws audiences of 100 million or more, cost as much as $4.5 million for a 30-second national spot.

“The spot, titled ‘The Future Belongs to You,’ describes ‘a world where billions of people carry supercomputers in their pockets every single day,’ over scenes of a brook babbling through a forest, a mountain lake and a concert as driving rock music plays. It shows people using cutting-edge technology like virtual reality headsets, but no devices, in the traditional sense, appear.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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