Technology news site The Verge plans to run ad during the Super Bowl — but it will air only on Helena, Montana and cost just $700.
The New York Times reports, “The 30-second advertisement was posted online Tuesday. The Verge initially described the advertisement as a regional buy without specifying its tiny scale.
“Ads for the Super Bowl, which annually draws audiences of 100 million or more, cost as much as $4.5 million for a 30-second national spot.
“The spot, titled ‘The Future Belongs to You,’ describes ‘a world where billions of people carry supercomputers in their pockets every single day,’ over scenes of a brook babbling through a forest, a mountain lake and a concert as driving rock music plays. It shows people using cutting-edge technology like virtual reality headsets, but no devices, in the traditional sense, appear.”
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