Tech Crunch is starting a subscription product called Extra Crunch

TechCrunch is launching a $15-a-month subscription product called Extra Crunch.

Matthew Panzarino, Danny Crichton and Eric Eldon of TechCrunch write, “Extra Crunch, as it says on the tin, is an additional layer of content, coverage, product and events-based offerings for our most regular and engaged readers. This will consist of articles that go more in-depth on topics in the entrepreneurship and startup universe, of course.

“In addition to cutting closer to the bone on the topics we already cover on a daily basis, we’ll be tackling a lot of the practical nuts and bolts issues that confront founders, entrepreneurs, analysts and tech workers — from issues like inclusion and diversity to navigating hiring, legal and product decisions to mental health and wellness in high-performance environments. We want to gather the expertise and knowledge of the founders that have come before and those that are in the thick of it now.

“Leading this project is Executive Editor Danny Crichton, a writer and editor with a fantastic understanding of both media and the ‘other side’ of the equation as a venture investor and VC consultant.

“He’s joined by Managing Editor Eric Eldon, who you may know as the guy I Costolo’d to get this job. He spent the last five years on his third startup — a technology and media company — and brings an invaluable understanding of the entrepreneurial journey.”

Read more here.