Success isn't assured

Diego Vasquez of Media Life magazine interviews Success publisher Darren Hardy how the business magazine hopes to be successful this time around after failing in previous incarnations.

Here is an excerpt:

Who’s the most likely reader of Success? Is it the small business owner, the businessman? The entrepreneur?

It’s primarily the entrepreneur. It’s the small business owners, home-based business owners. But it’s also franchise owners, sales people. I sort of define the market as people who are self-reliant on their income. People who produce and get paid for it. The people who are involved in competitive markets where they need to get and keep an edge in order to remain successful.

It’s not the person that has a salary job. This is a self-reliant, competitive-market-type demographic.

Did you have any trepidation about relaunching the magazine considering the present state of the magazine industry, and business titles in particular?

It is definitely another one of the motivations. One of the things that got me excited is the opportunity to take old media and mix it with new media. There will be a robust and user-engaged web platform. We’ll be able to take the print publication and marry that with the social media aspect of the web 2.0 world. There are plenty of social connection groups aimed at young people, but none really for success-minded people where they can use it as a trusted resource and connect with other people of that same ilk.

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