The prize — named after Brendan Bracken and Marvin Bower, architects of, respectively, the modern FT and McKinsey — will be awarded to the best proposal for a book about the challenges and opportunities of growth by an author aged under 35.
The judges will seek to identify authors who write with knowledge, creativity, originality and style and whose proposed books promise to break new ground, or examine pressing business challenges in original ways. The winner will receive an award of £15,000, intended to fuel further research leading to publication of a full-length work.
An edited version of the winning proposal may be published in the Financial Times newspaper and/or on FT.com.
The winner and any selected runners-up will be announced at the Business Book of the Year Award dinner in London on Nov. 12, 2018.
Each proposal must be an unpublished, original work in the English language, not previously submitted for the prize or to a publisher as a proposal for publication. Only one submission from each author will be considered.
There are no restrictions of gender or nationality but the authors must be under 35 years of age on Nov. 30, 2018. Entries will be accepted from authors who have had books published before.
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