Jonathan Berr od DailyFinance.com writes Friday about a study from Burton-Taylor International Consulting LLC that argues that business news content from Reuters provides more analysis than that from Bloomberg News.
“About 55 percent of the stories published Bloomberg, part of the media conglomerate founded by New York Mayor Mike Bloomberg, are headline-only alerts, compared with 45 percent for Reuters, according to Burton-Taylor, which is run by an ex-Reuters executive Douglas B. Taylor. He told the DailyFinance that he was surprised by the findings of the study, which is designed to assist clients in deciding which service to buy.
“‘I did not know what to expect,’ Taylor said, adding that this was the first time that he had studied the Bloomberg service in depth. He likened the approach of Bloomberg to a fire hose and Reuters to a ‘sippable stream.’ Both approaches have their merits, he said.”
Read more here. A Bloomberg spokeswoman called the study inaccurate.
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