OLD Media Moves

Study: Reuters provides more analysis than Bloomberg

May 1, 2009

Jonathan Berr od DailyFinance.com writes Friday about a study from Burton-Taylor International Consulting LLC that argues that business news content from Reuters provides more analysis than that from Bloomberg News.

Berr writes, “Burton-Taylor found that Bloomberg carried just under 32,000 news items per day, compared with 14,000 per day by Thomson Reuters. This included news from third-party vendors but excludes news items scraped by Bloomberg from the items, such as corrections or service alerts, the trade publication said. Bloomberg distributes roughly 11,000 items per day, while Thomson Reuters carries around 7,600 items, when third party sources are excluded.

“About 55 percent of the stories published Bloomberg, part of the media conglomerate founded by New York Mayor Mike Bloomberg, are headline-only alerts, compared with 45 percent for Reuters, according to Burton-Taylor, which is run by an ex-Reuters executive Douglas B. Taylor. He told the DailyFinance that he was surprised by the findings of the study, which is designed to assist clients in deciding which service to buy.

“‘I did not know what to expect,’ Taylor said, adding that this was the first time that he had studied the Bloomberg service in depth. He likened the approach of Bloomberg to a fire hose and Reuters to a ‘sippable stream.’ Both approaches have their merits, he said.”

Read more here. A Bloomberg spokeswoman called the study inaccurate.

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