Categories: OLD Media Moves

Strong third quarter for CNBC

TVNewser has a memo from CNBC president Mark Hoffman to the employees of the cable network where he brags about its strong performance in the past three months.

Hoffman wrote, “CNBC.com continues to be the fastest growing business news site. More people visited CNBC.com in August than any month, ever. And in the 3rd quarter, individual users spent more time on the site per visit then any other business site. The home page of CNBC.com was redesigned and is now far more effective and attractive in presenting news and blogs by our reporters, the best in the business.

“And the hard-to-reach affluent audience continues to watch more than ever. In the 3rd quarter, ratings for Business Day are up 32% in the 25-54 demo. That is our best 3rd quarter since 2002. And during market hours, CNBC was up 34% compared with last year’s 3rd quarter. That is our best 3rd quarter rating since 2000.

“Those numbers only reflect the audience measured by Nielsen. As you know, the vast majority of CNBC’s audience isn’t measured because Nielsen neither measures out-of-home viewing nor the most affluent and highest educated segment of the viewing public.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.