OLD Media Moves

Strong third quarter for CNBC

October 4, 2007

Posted by Chris Roush

TVNewser has a memo from CNBC president Mark Hoffman to the employees of the cable network where he brags about its strong performance in the past three months.

CNBCHoffman wrote, “CNBC.com continues to be the fastest growing business news site. More people visited CNBC.com in August than any month, ever. And in the 3rd quarter, individual users spent more time on the site per visit then any other business site. The home page of CNBC.com was redesigned and is now far more effective and attractive in presenting news and blogs by our reporters, the best in the business.

“And the hard-to-reach affluent audience continues to watch more than ever. In the 3rd quarter, ratings for Business Day are up 32% in the 25-54 demo. That is our best 3rd quarter since 2002. And during market hours, CNBC was up 34% compared with last year’s 3rd quarter. That is our best 3rd quarter rating since 2000.

“Those numbers only reflect the audience measured by Nielsen. As you know, the vast majority of CNBC’s audience isn’t measured because Nielsen neither measures out-of-home viewing nor the most affluent and highest educated segment of the viewing public.”

Read more here.

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