Categories: OLD Media Moves

Some Quartz content to come from advertisers

Lucia Moses of Adweek reports that some of the content that will appear on the new business news site Quartz, launching later this month, will come from launch sponsors Boeing, Cadillac, Credit Suisse and Chevron.

Moses writes, “Quartz has been talking up the atypical approach it’s taking to advertising as well as news coverage; it’s shunning banner ads and focusing on producing for smartphones and tablets for globetrotting executives. Advertisers are increasingly seeking to address consumers directly, and Quartz will enable them to publish branded content directly in its news stream through an ad element it’s calling Quartz Bulletin.

“‘We’re not the first to do sponsored content, but what’s interesting is the fact that we’re building it into the foundation,’ said Justin Smith, president of Atlantic Media, stressing that the branded content Quartz publishes will be clearly labeled as advertising to differentiate it from editorial content. ‘We believe branded content is going to be an essential part of the site itself.’

“Each of the four sponsors will have full-page takeover ads on Quartz’s mobile, tablet and website as well, and will take part in launch events in cities like New York, London and Hong Kong.

“Other marketers who want in will have to get in line: The launch sponsors will take over the site’s inventory through the end of the year.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Is this the end of CoinDesk as we know it?

Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…

12 hours ago

LinkedIn finance editor Singh departs

Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…

2 days ago

Washington Post announces start of third newsroom

Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…

3 days ago

FT hires Moens to cover competition and tech in Brussels

The Financial Times has hired Barbara Moens to cover competition and tech in Brussels. She will start…

3 days ago

Deputy tech editor Haselton departs CNBC for The Verge

CNBC.com deputy technology editor Todd Haselton is leaving the news organization for a job at The Verge.…

3 days ago

“Power Lunch” co-anchor Tyler Mathisen is leaving CNBC

Note from CNBC Business News senior vice president Dan Colarusso: After more than 27 years…

3 days ago